Top 10 CRM Tools And Software For Startups

Last Updated on March 23, 2024 by Kundan Sharma

Best CRM Software And Tools

A CRM tool helps you to manage your contacts, track leads, engage with clients, and manage your sales pipeline.

You should definitely have CRM software to grow your startup.

In this article, I have shared the 10  best CRM software for startups. They provide all the sales and marketing automation that helps your business to grow.


What Is A CRM And How Does It Help You?

A CRM (customer relationship management) software that allows you to manage sales and marketing activities from one central dashboard.

With a CRM, you’ll able to manage your contacts, offer communication to customers, automate sales funnels, nurture leads and run a ticketing system.

A CRM app offers you a complete system to manage your sales activities, send personalized emails, resolve queries, of customers, and get valuable customer data.

Below, you’ll get to know about the 10 best CRM tools and software.


1. Pipedrive


Pipedrive is a specially designed startup. It helps businesses close an average of 28% more deals.

It allows you to grow your sales, create and send customized email campaigns, manage and deliver products, and create shareable and clickable documents.

Its CRM functionality helps you to eliminate busy work, improve your workflow, and customize sales pipelines.

It centralizes the communication that lets you smoothly create with your customers from one dashboard.

One of the best features of Pipedrive, it offers helpful insights so you can look at forecast revenue, optimize your workflow, and customize sales.

Being a startup you might be using other apps as well, so Pipedrive integrates with 3rd party apps like Asana, Gmail, Slack, Intercom, Microsoft Teams, and Google Drive which allows you to smooth your workflow.

Pipedrive CRM easily captures lead data from various sources, maps your sales pipeline, and automates repetitive tasks for startups.

In case you need assistance then it offers 24/7 customer support via live chat or email.


Core Features:

  • Customizable pipelines
  • Chatbot and live chat
  • Sales automation
  • Lead management
  • Email automation
  • Insights
  • 400+ integrations
  • Lead tracking
  • 24/7 customer support



Pipedrive plan starts at $9.90/user per month. You can start a 14-day free trial today.


2. Capsule CRM

Capsule CRM

Capsule CRM is an easy to use CRM platform for startups to nurture leads.

It offers a bird’s eye view to look everything at in one place. With Capsule CRM, you can easily manage all your contact and their information. You’ll able to see customer integration history like email, files, calls, and more.

Its sales tool capable to forecast your sales pipeline value, manage sales opportunities, and build pipelines for different products and services.

Its workflow automation helps you automate sales and routine tasks including candidate management and onboarding customers.

CapsuleCRM supports email automation, you can connect your Gmail and create beautiful templates that allow you to market products and services to your contacts.

With its sales analytics tool, you can see important matrix, time spent on a task, track unique activities, and figure out each individual’s performance.


Core Features:

  • Contact management
  • Task & Calendar
  • Sales pipeline
  • Workflow automation
  • Email campaigns
  • Nurture leads
  • Sales analytics
  • Outlook & Gmail campaign
  • 3rd party integration



CapsuleCRM’s starter plan costs $18 per month. The plan includes 30,000 contacts, 1 sales pipeline, 1 project board, 50 custom fields, and 5 email templates.


3. Hubspot


Hubspot is one of the most popular CRM software in the market, which is user-friendly and has a simple UI.

It offers CRM, sales automation, and marketing automation to nurture leads for your business.

With its easy to use CRM, you can see entire sales pipeline, access sales activities, and get notification when someone visit on the website.

You can also set up a contact list, see the history of conversations with customer,s and manage campaigns.

Its servcie hub lets you connect with customers service data and channels at one place. Customers also able to rech out from their faviorate platform like Gmail, social media, chat, webinar, and phone.

Hubspot automated AI helps you team to streamline repetitive and routine tasks to increase efficiency.


Core Features:

  • Market automation
  • Advanced CRM
  • Sales automation
  • Email sequences
  • Multiple ticketing pipeline
  • Contact management
  • Forecasting
  • Multiple deal pipelines
  • Knowledge base



Hubsport basic plan is free forever. The CRM plan starts from $45 per month.


4. OnePageCRM


OnePageCRM is a beginner friendly simple CRM platform for small startups. The software keep all your customers information like name, phone number, email, and meeting notes.

Its initiative sales pipeline help you forecast revenue, visulize sales progress, move between deal pages, and more.

OnePageCRM two-way email sync allows you to see bulk emails, create beautiful templates, track emails, and more.

With its follow-up automatic reminder feature you can set up task and reminder, which lets your team members focus on the other important tasks.

With OnePageCRM, you will be able to identify the best stages of deals, customize the stages of the pipeline, and forecast future sales.

It’s easy to connect OnePageCRM with other third party apps to improve experience of this tool,  It integrates with some popular platforms like Mailchimp, Unbounce, Xero, Gmail, Outlook, Whatsapp, HelpSout, and Quikbooks.

OnePageCRM plans are affordable for newbies, plan starts at $9.95 per month.


Core Features:

  • Contact management
  • Pipeline management
  • Notes & deals
  • Bulk email send 
  • Kanban deal management
  • Forecasting
  • Catalog
  • Integrations



OnePageCRM’s professional plan costs $9.95 per month max 20 users support in this plan. You can get started with OnePageCRm for free today!


5. Keap


Keap offers al-in-one sales and marketing automation tools fro small businesses.

You can easily manage all your contacts and let you interact with them on one dashboard that helps you to optimize your customer journey.

Its easy to use marketing automation feature allows to automate repetitive tasks, send followup emails, and capture leads.

Keap provides features like toll-free number, auto reply massages, voicemail, two mumber on one phone, mobile and desktop application these ll helps you close deals faster.

The best thing about Keap it supports Zapier integration lets you connect it to over 5000+ apps, you can connect your favorite tools to automate strategies, gain insights and get productive.

There’s also open custom API integration that lets you connect with almost every tool out there.

Migrating from existing CRM is say with Keap. It also offers 24/7 customer support and coaching.


Core Features:

  • Marketing automation
  • Sales automation
  • Lead capture
  • Pipeline
  • Followup
  • Affiliate management
  • Client management
  • Dedicated phone line
  • App
  • 24/7 customer support
  • Free migration



Keap Pro plan starts at $199 per month. Start a 14-day free trial today!


6. Freshsales


Freshsales is an AI-powered sales CRM platform that helps you grow your pipeline, boost productivity, and drive conversions to your startup.

Its Freddy AI allows you to run smart sales campaigns, helps to generate more leads, and nurtures them to convert into paying customers.

Its 360-degree view provide everything at one place to connect with contacts on their favorite channels. You’ll able to connect with customers on their preferred channels such as email, chat, phone, sms, messenger and video call.

The app also allows you to automate sales processes, setup engaging outreach campaigns, analyze properties, and create custom pipelines.

For deal management, this CRM tool enables you to generate and track quotes, invoices, custom templates, and documents.

You’ll also be able to create and maintain product catalogs. Freshsales supports CRM customization and defines roles and permissions as well.

It provides a mobile application that is capable of performing sales activities on the go. The API and marketplace options let startups connect Freshsales with other third-party tools.


Core Features:

  • Contact management
  • Table and kanban view
  • Omnichannel support
  • Workflow
  • Multiple sales pipelines
  • Sales sequences
  • Contact scoring
  • Role-based access
  • Mobile app
  • Integrations
  • API



Freshsales Growth plan costs you $9 per month. You can try its paid plan 21 days for free.


7. EngageBay


EngageBay is another easy-to-use CRM platform.  Like other platforms, it also allows you to manage contacts, deals, sales, and appointments.

With EngageBay you’ll able to store unlimited contacts and create the foundation of strong relationships with live chat, email sequences, marketing automation, and more.

With its helpdesk tool, you’ll have options to resolve queries of customers and offer ticket automation & management. The live chat software of Engagebay allows you to offer instant support and reach oout to the website viesitors.

It provides more useful marketing tools such as email templates, marketing automation, email marketing, landing pages, and more.

If you’re looking for CRM tool with easy to use ticketing system to offer high quality customer support, then yu should definitely consider Engagebay over other CRMs.


Core Features:

  • Contact management
  • Appointment scheduling
  • Calling
  • Email scheduler
  • Role management
  • Autoresponder
  • Live chat
  • Marketing automation
  • Custom reporting
  • Web analytics



EngageBay offers a forever free plan for up to 250 contacts. The paid Basic plan starts at $12.74 per month.


8. Streak

Streak CRM for Gmail

Streak is a simple CRM app that allows you too create customer relationships from your Gmail. You can work from yoru Gmail inox and Streak also capture data from your emails.

Its mailmerge feature lets you send personalized emails to contacts in bulk. You’ll be also informed about your pipeline tasks and contacts directly into your inox.

It supports API Zapier integration and allows you to connect with your favorite apps to automate your workflow.

Stay connected with your customers through a mobile app, which allows you to quickly access to import tasks and informations.

It is mainly designed to work with the Gmail, so it support GSuite integration so you can manage everything at one place.


Core Features:

  • Mailmerge
  • Call logging
  • View tracking
  • Pipelines
  • AI co-pilot
  • Custom roles
  • Priority support



Streak offers a free plan. The pro plan costs you $49 /user per month.


9. SugarCRM


SugarCRM is a software that helps you to automate sales and marketing of your business. It’s used by brands like Tetley, CBRE, AGFA, Backcountry and more.

Its marketing automation functionality lets you automate Gmail to nurture leads, reduce friction with a single tool, and predict leads.

SugarCRM allows you to see the complete view of call history, activities, and chat from the central dashboard.

It supports omnichannel that lets you connect to customers via different platforms like chat, email, voice and social media. All customer’s queries displayed on a single screen.

You’ll have add-on support to connect SugarCRM with popular apps like Mailchimp, Dropbox, Slack, Sage, Zoom, Jira software, and more.

It’s a suitable CRM tool for small startups who want to scale their business and build a strong relationship with customers.


Core Features:

  • Contact management
  • Account management
  • Workflows
  • Pipeline management
  • Forecasting
  • Use mapping
  • Activity management
  • Omnichannel support
  • Reports & analytics
  • Mobiel app
  • Integrations



SugarCRM on-premises RM Enterprise plan costs you $85 per month.


10. Insightly


It’s a modern CRM for small businesses that offers features like pipeline management, lead tracking, workflow automation, opportunity management, product management, and more.

Some of the top brands used Insightly CRM for their business such as Sigma, Momentum, and more. It’s a easy to customize CRM that centrlize yoru customer data and close more elads.

With Insightly, you can engage with your customers with beautiful email marketing assets, cerate landing pages to convert visitors to leads and nurture them with multiple-touch content.

It also offers a ticket system that empowers your support team to solve customer queries, your team will able to close customer support tickets, read current and historical massages, and shows the customer data to the etam.

Insightly will be easily integrated with different categories of tools such as HR, sales and marketing, projet management, productivity, customer services, and more.


Core Features:

  • Create & track sales pipeline
  • Easy to sue
  • Centralized dashboard
  • Segmentation
  • Pipeline management
  • Workflow automation
  • Lead tracking
  • Project management



Insightly CRM plus plan costs you $29/user per month.



Businesses and startups should definitely use CRM to build strong customer relationships. It helps them to generate more leads.

A CRM software reduces your administrative costs by automating repetitive and daily tasks.

With a CRM, startups can increase their productivity, generate leads, build strong relations with customers, increase sales, and more.

If you want to grow your brand then you should have a CRM that make you contact management and sales & marketing automation easy.

Let me know which CRM software you going to use for your business.

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