7 Best Klaviyo Alternatives for Ecommerce Email Marketing Automation

Last Updated on October 26, 2023 by Kundan Sharma

Klaviyo Alternatives

Email marketing is a vital component of any successful digital marketing strategy. While Klaviyo has gained recognition as a popular email marketing platform, there are several alternatives available that offer unique features and functionalities to meet your business needs.

In this blog post, we will explore seven Klaviyo alternatives: GetResponse, Omnisend, AWeber, Campaigner, Drip, Mailchimp, ActiveCampaign, and Campaign Monitor.

Each of these platforms brings its own set of features to the table, enabling you to effectively engage with your audience, nurture leads, and drive conversions. Let’s explore the best Klaviyo alternatives for email marketing of e-commerce stores.


1. Omnisend


Omnisend is a leading email marketing platform designed specifically for e-commerce businesses. With its powerful automation workflows, customizable email templates, and advanced segmentation options, Omnisend enables businesses to create targeted and personalized email campaigns that drive conversions.

The platform’s tools for cart recovery and browse abandonment automation are especially useful because they assist firms in making up for lost sales and interacting with clients who expressed interest but didn’t make a purchase.

Moreover, Omnisend offers multichannel marketing capabilities, including SMS marketing integration, allowing businesses to reach their customers across different channels for maximum impact.

With Omnisend, e-commerce businesses can leverage the power of automation and personalization to create compelling email marketing campaigns that drive revenue and foster customer loyalty.


Key Features

  • Powerful automation workflows tailored for e-commerce
  • Customizable email templates and campaign designs
  • Integrated email & SMS campaigns
  • Give access to prebuild automation
  • Connect with ecommerce platforms like Shopify, BigCommerce, WooCommerce and Wix
  • Offer Popup Forms, Woocommerce, Web Push Notification, and SMS
  • Advanced segmentation and targeting options
  • Cart recovery and browse abandonment automation
  • SMS marketing integration for multichannel campaigns
  • Integrates with over 130 apps



Omnisend offers a forever free plan for managing 250 contacts, the Standard plan costs $16 per month for managing 500 contacts and Pro plan cost $59 per month which offers unlimited emails per month.



2. GetResponse 


GetResponse is a robust and versatile email marketing platform that provides a plethora of tools to assist organizations in taking their email marketing campaigns to new heights. Even individuals without technical abilities can design aesthetically attractive emails using its simple drag-and-drop editor.

The platform also boasts advanced automation workflows, allowing businesses to deliver personalized messages based on subscriber behavior and interactions.

In addition, GetResponse provides conversion-focused features such as a landing page creator and conversion funnels, empowering businesses to maximize their conversions and lead generation efforts. With robust analytics and A/B testing capabilities, businesses can track the performance of their campaigns and make data-backed adjustments to optimize their results.

GetResponse is a comprehensive solution that goes beyond email marketing alone, making it an excellent choice for businesses looking to enhance their overall digital marketing strategy.


Key Features

  • Intuitive drag-and-drop email editor
  • Advanced automation workflows for personalized messaging
  • Landing page creator and conversion funnels
  • Live and on-demand webinar
  • Give you access to sales funnels
  • Webinar functionality for interactive engagement
  • Robust analytics and A/B testing capabilities
  • Reporting & analytics



GetResponse comes with a free plan that lets you use it for free up to 500 contacts, the paid plan starts at $15.80 per month.



3. AWeber


AWeber is a reliable and user-friendly email marketing platform that has been helping businesses build and grow their email lists for years. With an easy-to-use drag-and-drop email editor, businesses can quickly create professional-looking emails without any coding knowledge.

AWeber also offers automated email campaigns and autoresponders, allowing businesses to nurture leads and engage with their audience effectively. The platform’s robust list management and segmentation capabilities enable businesses to target specific groups of subscribers with personalized messages, maximizing the impact of their email campaigns.

Businesses can produce aesthetically appealing emails that are consistent with their brand by selecting from a large collection of templates. AWeber also offers analytical reporting and split testing options, enabling companies to assess the performance of their email campaigns and come to data-driven decisions for ongoing development.


Key Features

  • Easy-to-use drag-and-drop email editor
  • Offer landing page builder
  • Build E-commerce pages to boost sales
  • You can send web push notifications
  • Automated email campaigns and autoresponders
  • Robust list management and segmentation
  • Add images with Canva integration
  • Extensive template library for professional designs
  • Free Migration
  • 24/7 customer support by phone, live chat, and email
  • Analytical reports and split testing capabilities



Aweber also has a free plan. No credit card is required to signup for Aweber free plan. Paid plans are; Lite, Plus, and Unlimited.

Lite: the plan starts at $12.50 per month for an unlimited subscription.

Plus: costs you $20 per month for unlimited subscribers, email lists, landing pages, and email automation.

Unlimited: %899 per month that comes with advanced targeting and tracking.


4. Campaigner


Campaigner is a feature-rich email marketing platform that empowers businesses to create and execute highly targeted and effective email campaigns. With advanced automation features, including triggers and workflows, businesses can deliver personalized messages to their subscribers based on specific actions or events.

A/B split testing capabilities allow businesses to experiment with different campaign elements and optimize their email performance. Campaigner also offers dynamic content personalization, enabling businesses to tailor email content based on subscriber behavior, increasing engagement and conversions.

Real-time delivery and engagement tracking provide valuable insights into the success of email campaigns, allowing businesses to make data-driven decisions for further optimization.

Additionally, Campaigner provides easy interfaces with CRM and e-commerce platforms, enabling companies to make the most of their consumer data and streamline their sales and marketing initiatives. Campaigner is a powerful email marketing solution for companies looking to maximise the outcomes of their email campaigns thanks to its extensive features and connectors.


Key Features

  • Advanced email automation with triggers and workflows
  • A/B split testing for optimizing email campaigns
  • Advanced automation workflows
  • Drag and drop email builder
  • Real-time conversion tracking
  • It offers email+sms marketing automation
  • Advanced segmentation
  • Prebuit email templates
  • Dynamic content personalization based on subscriber behavior
  • Real-time delivery and engagement tracking
  • Powerful integrations with CRM and e-commerce platforms



Campaigner email plan starts at $59 per month for 5000 contacts and Email + SMS plan starts at $104 per month. If you looking at Campaigner for e-commerce they offer an e-commerce plan which costs you $79.95/mo.


5. Drip


Drip is a powerful email marketing platform that focuses on behavior-based automation and advanced customer segmentation. With its intuitive visual campaign builder, businesses can create highly targeted and personalized email campaigns tailored to their audience’s actions and interests.

Drip offers advanced segmentation and customer tagging capabilities, allowing businesses to group their subscribers based on specific criteria and send them relevant messages.

Additionally, the platform offers editable email templates, offering companies the freedom to design emails that are visually appealing and consistent with their brand. Drip equips companies to evaluate the performance of their email campaigns and make data-driven decisions for optimization with comprehensive analytics and conversion tracking.

Whether businesses are looking to nurture leads, engage with customers, or recover abandoned carts, Drip’s powerful automation features and customer segmentation capabilities make it an excellent choice for businesses seeking to drive conversions and foster long-term customer relationships.


Key Features:

  • Behavior-based automation workflows for personalized messaging
  • Advanced segmentation and customer tagging
  • Powerful email segmentation tool
  • Allows to automate your drip campaigns
  • Customizable email templates with HTML and CSS editing options
  • Visual email campaign builder with drag-and-drop functionality
  • More than 150+ seamless integrations
  • Support eCommerce platforms like Shopify, Woocommrce, Bigcommerce, and more
  • Comprehensive analytics and conversion tracking



Drip pricing starts at $39 per month for 2500 people, unlimited email sends, onsite campaigns, email support, and free migration.


6. Mailchimp


Mailchimp is a widely recognized email marketing platform known for its user-friendly interface and comprehensive features. With its drag-and-drop email editor, businesses can easily create professional-looking emails without any design or coding skills.

Mailchimp’s automation workflows enable businesses to send personalized messages based on customer behavior, enhancing engagement and driving conversions.

The platform offers an extensive template library and customization options, allowing businesses to create visually appealing emails that align with their brand identity.

Mailchimp also provides powerful e-commerce features, including product recommendations and transactional emails, to help businesses drive sales and enhance the customer experience.

Businesses may track the efficacy of their email campaigns and acquire useful data to inform their marketing strategy with enhanced reporting and analytics. Mailchimp is a popular choice for organizations of all sizes due to its user-friendly interface, comprehensive capabilities, and emphasis on delivering impactful email marketing campaigns.


Key Features

  • User-friendly interface with an easy-to-use email editor
  • Automation workflows for personalized customer journeys
  • Easy-to-use email automation tool
  • Scale with AI & analytics
  • Target audience with segmentation
  • Extensive template library and design customization options
  • Powerful e-commerce features for product recommendations and transactional emails
  • Seamless integration with eCommerce platforms 
  • Give access to multiple users accounts
  • Lets you do A/B testing
  • Advanced reporting and insights for data-driven decision-making



Mailchimp offers 4 different plans;  Free, Essential, Standard, and Premium.

Free: costs you $0 per month which allows you to manage up to 100 emails.

Essential: $11/mo for 5000 emails, 3 seats, and 3 audiences.

Standard: costs you $17/mo for 6000 email sends per month, 5 seats, and 5 audiences.

Premium: $299 per month gives access to send 150,000 emails per month, unlimited users, and unlimited campaigns.


7. ActiveCampaign


ActiveCampaign is a comprehensive email marketing platform that combines advanced automation capabilities, behavior tracking, and dynamic content personalization. With its powerful automation builder, businesses can create highly personalized customer journeys based on specific triggers and actions.

Businesses may learn about the preferences of their subscribers and send customized messages at the appropriate moment thanks to ActiveCampaign’s behavior tracking. Additionally, the platform provides dynamic content personalization, which enables companies to modify email content based on specific client information, boosting engagement and conversions.

ActiveCampaign’s integration with CRM systems enables businesses to align their sales and marketing efforts, creating a seamless customer experience. With comprehensive reporting and analytics, businesses can measure the success of their email campaigns, track conversions, and gain insights into customer behavior. ActiveCampaign’s powerful automation capabilities and customer-centric approach make it.


Key Features

  • Robust automation builder for personalized customer journeys
  • Behavior tracking and predictive sending capabilities
  • Automated customer journeys
  • Ofer sales automation & CRM
  • Integrates with 900+ apps like WordPress, Shopify, and more
  • AI-powered tool analyze customer behavior, automate repetitive tasks
  • DKIM and SPF are supported
  • Dynamic content personalization based on customer data
  • CRM integration for streamlined sales and marketing alignment
  • Comprehensive reporting and analytics for campaign optimization



You can try ActiveCampaign for free for up to 14 days.  It offers 3 paid plans; Plus is for $49/mo, Professional is for $149/mo and Enterprise is custom pricing.



As you explore Klaviyo alternatives, it’s essential to consider your specific business requirements and goals. Each platform mentioned above brings unique features and capabilities to the table, empowering you to create impactful email marketing campaigns.

There is a different option that fits your demands, whether you prioritize sophisticated automated workflows, e-commerce connections, personalized messaging, or powerful analytics. Consider the main characteristics of each platform, then pick the one that best suits the goals and spending limit of your company.

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